home    about    services     instagram

︎︎︎









CASE STUDY

REVOLVE Summer


CREATIVE CONCEPT / VIDEO PRODUCTION






WHAT —
    Content Strategy
    Storyboarding
    Managing Video Team
    Same-Day Edits

WHEN —
July 7 - 21


WHERE —
Cuixmala, Mexico








GOAL  



The goal for REVOLVE Summer’s content was to create a visual journey that sets it apart from competitors and breaks new ground for social media content. 


  • The launch of their Resort Collection required visual identity and content strategy.

  • With a lean team consisting of 2 producers, 3 videographers and 1 editor, we created 81 same day turnaround video assets over the course of 17 days.

  • These assets not only captured the essence of the activation but was instantly recognisable as REVOLVE.

  • Developed a strong content strategy with a particular focus on real-time publishing, storytelling, social media videos, gifs and Youtube content.









The top 4 performing videos by effectiveness on Instagram for the entire activation.



















The priority was to change the perspective of the viewer by breaking the rules and taking Instagram stories horizontal for Session II of REVOLVE Summer.










































“Justine raised the bar in leading the REVOLVE marketing team in content strategy during REVOLVE summer at Cuixmala. Justines creativity as well as dedication and knowledge of the brand ensured the visions were a representations the brand but also elevated the experience to the viewers. Justine was so successful in this due to her ability to manage, plan and develop creative content.”

Kim Barnes —
Revolve Events Director


































VIDEO CREDITS
Videography & Editing by Marcus Gustafsson, Oscar Mino, Ryan Houchin, Ryan Chann, and Brandon Widener

Creative & Art Direction by Justine Cuenco and Chloe Parr

Graphics by Micah Bulosan

Event Production by Kim Barnes

PHOTOGRAPHY by REVOLVE